Schwechater

Schwechater

By

  • Genre:
  • Release Date: 1958-01-01
  • Runtime: 2 minutes
  • : 4.769
  • Production Country: Austria
  • Watch it NOW FREE
4.769/10
4.769
From 52 Ratings

Description

In 1957, Peter Kubelka was hired to make a short commercial for Schwechater beer. The beer company undoubtedly thought they were commissioning a film that would help them sell their beers; Kubelka had other ideas. He shot his film with a camera that did not even have a viewer, simply pointing it in the general direction of the action. He then took many months to edit his footage, while the company fumed and demanded a finished product. Finally he submitted a film, 90 seconds long, that featured extremely rapid cutting (cutting at the limits of most viewers' perception) between images washed out almost to the point of abstraction — in black-and-white positive and negative and with red tint — of dimly visible people drinking beer and of the froth of beer seen in a fully abstract pattern.

Trailer

No reviews found.

keyboard_arrow_up